As a creative clacksmith, chances are you've got a website to sell your wares. One of the most common questions we get at Plus Two is "How can more people find my dice?" Our answer is improving your search engine optimization or SEO! Let's dive into the captivating realm of SEO and illuminate the path to unparalleled digital triumph!
What is SEO?
SEO, or Search Engine Optimization, is the practice of improving a website's visibility and ranking in search engine results pages (SERPs). It involves optimizing various elements of a website to make it more attractive and relevant to search engines, ultimately driving organic (non-paid) traffic to the site.
Search engines like Google, Bing, and Yahoo use complex algorithms to determine the relevance and quality of websites in relation to user search queries. SEO is also used on sites like Etsy, or even in social media, to help people find the content they are looking for.
Why Do We Need to Care About SEO?
Let's think of it in terms of DnD. Imagine you're setting up shop in a new town. Being new, you need to spread the word to get adventurers into your shop. Where do most adventurers head first? That's right, the local tavern. Think of Google as sort of a tavern, and it's barkeep as your best bet at spreading the word.
You as the business owner need to sell your wares to adventurers (your customers!) Adventurers head to ye olde Google Tavern. They say to the Barkeep, "I need to find a D20, forged in the finest resin, with gold embellishments so a wizard will help me."
Now, if the Google Barkeep KNOWS you sell a D20 with gold embellishments, it will tell the adventurers, "You need to ask that one there", pointing them to your shop. Now your customer knows how to find you.
If the Google Barkeep DOESN'T KNOW you sell a D20 with gold embellishments, it will point the adventurers somewhere else that it knows has them. So we need to make sure the Google Barkeep knows to send those adventurers your way.
- improve the visibility of your website or online store in search engine results. When your website ranks higher, it is more likely to be seen by potential customers. Increased visibility means more traffic to your site, which can lead to higher sales opportunities.
- ensure that you attract visitors who are actively searching for what you offer, increasing the chances of converting them into customers.
- potential customers know they can trust you. Websites that rank higher in search engines are often perceived as more credible and trustworthy by users. This credibility can positively influence their purchasing decisions.
SEO is essential for online sales because it drives targeted traffic, builds credibility, improves user experience, and offers a cost-effective way to reach potential customers. By investing in SEO, dice slingers can enhance their online presence and maximize their sales potential.
In our next blog, we're going to talk about how you can improve your SEO and roll higher when your customers search for your dice.